Use film festivals, even though they might be expensive to submit to. When you have decided on how much you intend to spend on your marketing campaign, you should start by checking out both international and local Film Festivals. Film Festivals are great places to start marketing your short films, as they are fairly inexpensive and affords a wonderful window of exposure.

Internet Promotions, forums and contests are also a good way to put your work out there. Another fantastic way of promoting your short film is over the internet with free submission sites. There are many short film websites available online that are just waiting on you to submit your film. Additionally, you could also set-up your very own film website, and begin to market your film worldwide.

Are you a short film-maker? Would you like to promote your short film effectively? Well, if you have already created your film, but you are dying for an opportunity to promote it, then you must understand a few things first. Instead of having your short films hanging around on some shelf, why not promote it online and at some international Film Festivals. After all you have nothing to lose, only lots of fame and money to be gained. Promoting a film is relatively simple, but to do it effectively there are some steps that you will need to follow.

Determine your goal before you begin to market your short film, you should always determine in your mind what your goals are. In other words, what to do you hope to achieve by wanting to market your short film. Are your goals to win a prize money or do you have some long-term film-making plans like a career or so.

Also determine your financial standing before taking the plunge into financial dependence on creditors. After you have cleared up in your mind as to what your goals are, then you can move on to the next stage, and that is to assess your finances along with your marketing costs. You should try and stay within your budget, mainly because promoting movies can be extremely expensive and costly.

There are many different ways that you can use to market your short film. However, before you decide which method to use, it is best to think about who your audience is, and what you hope to achieve from the film. These may have been questions that you considered during the pre-production stage of your short film.

But now that the film is finished, the answers may be slightly different, so still do consider it. How do you get your work exposed? Persistence and patience is required in marketing. It is also advisable that while marketing you continue to work on your next project, as in most cases people you meet at festivals or in the industry will want to know about your future products if they like you; so be likable at all times!

Most people think that the quality of your work is all that matters. I can’t count how many artists I have met that are all about their work. Of course this is essential to make a product that others will want, but what about marketing your product after(even before) it’s done?

Use the Internet. Another great way to ensure that your film is viewed by many is by promoting your short film on as many websites as possible.  For example, short film websites like brownfish.com, atomfilms.com, ifilm.com, undergroundfilm.com and many more can be used to promote your film. In addition to these sites, there is always the option of creating and maintaining your very own website to promote and market our short film. Not that I haven’t had that idea with my own work…

This is not as difficult as it may sound, but if you aren’t on the innovative side when it comes to creating a website, you can always seek professional help. To market your short film is relatively simple, once you have completed your film, mention your movie in forums and chat rooms, put it on traditional message boards, on internet movie sites, as well as submit your short film to a formal press release in the appropriate format whether by email and/or fax. Just get it out there and see
where it goes.