Most people think that the quality of your work is all that matters. I can’t count how many artists I have met that are all about their work. Of course this is essential to make a product that others will want, but what about marketing your product after(even before) it’s done?
Use the Internet. Another great way to ensure that your film is viewed by many is by promoting your short film on as many websites as possible. For example, short film websites like brownfish.com, atomfilms.com, ifilm.com, undergroundfilm.com and many more can be used to promote your film. In addition to these sites, there is always the option of creating and maintaining your very own website to promote and market our short film. Not that I haven’t had that idea with my own work…
This is not as difficult as it may sound, but if you aren’t on the innovative side when it comes to creating a website, you can always seek professional help. To market your short film is relatively simple, once you have completed your film, mention your movie in forums and chat rooms, put it on traditional message boards, on internet movie sites, as well as submit your short film to a formal press release in the appropriate format whether by email and/or fax. Just get it out there and see
where it goes.
